M Spa, Aesthetics Academy of Idaho, Permanent Makeup of Idaho and MedSpa Mentor

Marti Hutchinson with a patient looking in a mirror

From Marti- “My path to becoming a serial entrepreneur in the beauty business began almost 18 years ago, fueled by a deep-seated belief in betting on myself and embracing the risks that come with starting a business. Little did I know when I started my business  that I would find more than a career, I found my purpose. 

The journey began with the opening of M Spa in Bown Crossing 12 years ago. It was more than just a business venture; it was a labor of love that allowed me to immerse myself in the world of beauty and skincare. Recognizing the growing demand and interest in permanent makeup, I branched out to create a separate entity dedicated to this art – Permanent Makeup of Idaho. This venture was not just about offering services but also about providing high-quality training for those eager to excel in the field.

As M Spa thrived, I encountered a challenge that would spark my next venture: the need for highly skilled professionals in the med spa industry. This realization led to the creation of the Aesthetics Academy of Idaho, a platform designed to elevate the standards of aesthetic education and training. Over the past seven years, the Academy has grown, reflecting our commitment to excellence and need for it in our community. 

My latest endeavor, the MedSpa Mentor App, set to launch in April 2024, is a testament to mine and my team’s ongoing commitment to the aesthetics community. This platform is designed to offer more accessible, affordable, and comprehensive training to a wider audience. My goal has always been to provide the education I sought and valued – education that empowers beauty and skincare professionals, whether they are employees or business owners. 

My journey is a testament to the power of passion, perseverance, and the belief that we can create meaningful change in the industries we love. I am deeply committed to the permanent makeup, aesthetics and medical aesthetics communities, and I strive to serve them by bringing innovation, quality, and accessibility to the forefront of everything we do.”