Caldwell

  • News

The Beauty Industry’s Evolution: Embracing Wellness for Holistic Beauty

The beauty industry is undergoing a profound transformation. No longer just about makeup and skincare, beauty now extends into the...

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  • News

Skin Streaming: The Minimalist Skincare Trend Taking Over 2025

If you’ve ever found yourself overwhelmed by a 10-step skincare routine, you’re not alone. In 2025, the beauty world is...

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  • News
  • Skincare

The Empowering Experience of Brazilian Waxing at Sweet Cheeks Waxing and Skincare

Written by our Guest Blog Writer who is a beauty business owner in Salmon, ID and a valued member of...

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  • News

The Controversy Effect: Why Hot Topics Get the Most Engagement in Beauty

By Guest Blog Writer and local Boise Business Owner and Boise Beauty Connection Member: Olympia D'Agostino, Owner of Bootlegger's Collective...

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  • News

The Sleep-Skin Connection: How to Maximize Your Overnight Skincare Routine

We’ve all heard the term “beauty sleep,” but did you know that sleep is one of the most powerful tools...

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  • News

DIY Lip Care: Exfoliating and Hydrating Treatments

Achieving soft, supple lips is a beauty goal we all share, especially when facing harsh weather conditions in the colder...

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